Values Clarification in ACT: Exercises, Pitfalls, and Clinical Applications
A clinical guide to values clarification in Acceptance and Commitment Therapy — values vs goals, named exercises, common pitfalls, applications in anxiety, depression, OCD, and trauma, and the values-action loop.
Why Values Are the Engine of ACT
In Acceptance and Commitment Therapy (ACT), values are not a soft preamble before the "real" work. They are the work. Every other ACT process — acceptance, defusion, present-moment awareness, self-as-context, committed action — exists in service of one question: what kind of life do you want to be moving toward, and what will it take to keep moving when the going gets hard?
Consider an illustration. A father says, "I value being a loving father, so I'm going to my daughter's recital tonight." Both statements look like values. They are not. "Being a loving father" is a value — an ongoing chosen direction. "Going to the recital tonight" is a goal — a discrete, completable action. Collapse them together and ACT collapses into goal-setting; the whole therapy loses its center of gravity. Miss the recital because of traffic and you have failed a goal. But a value is never something you fail — it is a direction you can face again tomorrow.
That distinction sounds like a semantic nicety. It is one of the most clinically important moves in the model.
What Values Actually Are in ACT
ACT draws a tight definition of values: they are freely chosen, ongoing patterns of valued activity. A few features distinguish them from the things they are commonly confused with.
Values are chosen, not discovered. You do not unearth your "true" values from some hidden inner core. You choose them, repeatedly, by how you spend your attention and energy. This short-circuits the "I don't know what my values are" stall — the question is not what you have already decided, but what you want to commit to standing for now.
Values are verbs, not nouns. "Happiness" is not an ACT value. "Success" is not. "Family" is not, strictly. The verb forms are: relating, contributing, creating, connecting, protecting, learning, caring, parenting, leading. Values describe a quality of action, not a state of being. A useful test: can you do it for thirty seconds today, regardless of how you feel? If yes, it is acting like a value.
Values are directions, not destinations. A value is a heading on a compass, not a town on a map. You can never finish "being a loving partner." You can finish a goal — proposing, getting married, celebrating an anniversary — but the value behind those goals stays open-ended.
Values are not feelings. You can act on the value of caring for your child while feeling exhausted, resentful, or numb. ACT explicitly decouples valued action from emotional state, which is exactly why it works for people whose emotions are chronically dysregulated.
Values are not moral rules. "I value honesty" is not the same as "I must say every true thing I think." ACT is suspicious of values that have curdled into rules, because rule-governed values lose context-sensitivity.
Values are not borrowed. A common clinical trap: clients arrive with a values list that is really their parents' values, their partner's values, or the culture's values. Work not rooted in genuinely chosen values tends to collapse under stress.
Why Values Matter at the Mechanism Level
Behavior in humans is energized in two broad ways. Aversive control — you act to escape an unpleasant experience. Appetitive control — you act because it moves you toward something that matters. Both work. Research on operant behavior consistently shows that appetitively driven behavior is more flexible, more sustained over time, and less prone to extinction when conditions change.
A person who exercises to escape body shame tends to stop the moment the shame eases — or to escalate when it doesn't. A person who exercises because they value being strong and present in their body keeps moving even when motivation drops. The behavior looks identical. The energy source — and the durability — is completely different.
This is why ACT spends so much time on values. Symptom relief is an unstable motivator: as soon as symptoms ease, the engine cuts out and the person often relapses. Valued direction is stable; it does not require you to feel bad in order to move. Mediation analyses of ACT for depression, anxiety, and OCD have found that values-consistent action is one of the strongest mediators between treatment and outcome — the values action is doing real causal work.
Values also give exposure work a why. Asking a client with social anxiety to give a presentation "to reduce your anxiety" sets up a paradox — the goal is to feel a certain way, but the activity reliably produces the opposite feeling, at least initially. Asking the same client to give the presentation "because you value contributing to your team" gives the discomfort a context. That reframe alone can be the difference between an exposure that gets done and one that gets canceled.
Named Values-Clarification Exercises
What follows is a working set of the most clinically useful values-clarification exercises. Each works differently and is suited to different clients. Most therapists use two or three across the early sessions, rotating them based on what each one surfaces.
1. The 80th Birthday (or Retirement) Speech
Ask the client to imagine their 80th birthday party with the people who matter most in attendance. What would they want those people to stand up and say about them? Not what they accomplished — what they stood for. How they treated others. What they put their energy into.
The exercise bypasses goal-thinking entirely. No one stands up at an 80th birthday and lists titles or salaries; they name qualities of being.
When it works best: achievement-oriented clients who lead with what they do rather than how they are.
2. The Funeral or Eulogy Exercise
A sharper variant: imagine your own funeral. What would you want the people who knew you best to say? It can land more deeply but is not appropriate for everyone — particularly clients with current suicidal ideation, recent bereavement, or significant death anxiety.
When it works best: clients emotionally stable enough to sit with mortality, who tend to defer life decisions without a sense of finite time.
3. The Sweet Spot Exercise
Developed by Kelly Wilson, the sweet-spot exercise asks the client to recall a specific moment — not a stretch of time, a moment — when they felt deeply engaged with their life. Not necessarily happy. Engaged. The therapist guides the client to re-enter the moment in sensory detail, then gently asks: what about that moment mattered? What does it point to about what you value?
This works from experience rather than concept. People who cannot abstractly answer "what do you value?" can often describe a moment that mattered.
When it works best: clients who are abstract-averse or who freeze on conceptual questions.
4. The Valued Domains Card Sort
Present ten life domains — family of origin, intimate partnership, parenting, friendships, work/career, education, recreation, spirituality, community, and physical health/self-care — and ask the client to rate each. Importance: how much does this matter, 0–10? Consistency: how aligned is your current behavior with what you say matters here, 0–10? The gap between the two is the working material of therapy.
When it works best: clients early in therapy who do not yet have a relationship with the values vocabulary; any case where you want a fast snapshot of alignment.
5. The Bullseye Worksheet
Tobias Lundgren's Bullseye is a visual companion to the domains exercise. A target with concentric rings is divided into four quadrants: work/education, leisure, relationships, and personal growth/health. The client writes a value statement in each quadrant, then marks how close to or far from that value they are currently living. The Bullseye has direct trial evidence — it was the primary tool in Lundgren's RCT of ACT for drug-refractory epilepsy.
When it works best: clients who think visually; any time you want a tool that doubles as a between-session measurement.
6. The Choice-Point Reflection
Russ Harris's choice-point model gives a simpler in-the-moment frame. At any choice point — a hard conversation, a temptation to avoid, a moment of withdrawal — ask: is this move toward my values or away from them? The point is to make the direction conscious. Many therapists ask clients to flag two or three choice points per day for a week and log which way they went.
When it works best: clients well past initial clarification who need an in-the-moment practice; addiction or compulsive patterns.
7. Heroes and Role Models
Ask: who do you most admire? Not necessarily famous people — anyone whose way of being moves you. What is it specifically that you admire? Strip away their accomplishments; what qualities of action do they embody? The values you admire in others are reliably your own. Heroes are projection screens for what we have not yet given ourselves permission to claim.
When it works best: clients who are deeply self-critical, feel empty or directionless, or are adolescents.
8. Pain as Pointer
The premise: where your hurt points is where your values live. Things that do not matter to you do not generate sustained pain. Write down three or four areas of your life that hurt the most; for each, ask what does this pain point to that I care about? Loneliness points to connection. Resentment at work points to wanting work that aligns with something deeper. Guilt as a parent points to wanting to parent better.
When it works best: clients in acute distress who cannot access aspirational language; clients who need a reframe that treats their pain as informative.
9. Values Discrepancy Audit
A diagnostic move that fits after a card sort or Bullseye. The therapist circles the largest gaps between importance and current alignment. Those gaps are the working agenda. A client who rates "intimate partnership" 10 for importance and 3 for alignment is telling you exactly where therapy can do useful work.
When it works best: as a tracking tool across sessions; as the structural backbone of treatment planning.
10. The "If You Couldn't Fail" Question
A probe rather than a worksheet: if you knew you could not fail, and no one would judge you, what would you want your life to look like in five years? What does that picture tell you about what matters to you? Often reveals values hidden under fear of failure or social judgment.
When it works best: clients with perfectionism or social comparison patterns who have shrunk their lives to avoid risk.
Common Pitfalls in Values Work
Values clarification can go wrong in several characteristic ways. A skilled clinician watches for these and gently redirects.
The "should" values. "I should value my career." "I should value family." When you hear should, you are hearing rule-following, not chosen direction. Test: if no one would ever know, would you still choose this? If the answer wavers, it's likely a should.
Borrowed values. Values inherited from family, religion, or culture, never examined or chosen. Not necessarily wrong — many will be reclaimed — but they have to be examined first. A useful question: whose voice do I hear when I say I value this?
Values as rules. "I value honesty, so I must always say what I think." When values calcify into rules, they lose context-sensitivity. The antidote: hold values as directions, not commandments. A loving partner sometimes withholds a thought because protecting the relationship is more salient than radical disclosure in this moment.
Values fusion. Over-commitment to one value at the expense of all others. The parent who only parents and has no friendships. The worker who only works and has no health. Looks like devotion; is functionally indistinguishable from avoidance of the other domains.
Values as social goods. Wanting to "be a good person." Wanting to "make my parents proud." Not wrong, exactly, but oriented around how others perceive you rather than how you engage with your life.
Outcome-disguised-as-value. "I value being successful." Success is an outcome, not a value. The underlying value might be contributing, creating, mastering a craft, or providing. Each leads to different action.
Values in Specific Clinical Presentations
Values clarification does not look the same across diagnoses. The skill stays the same; the obstacles change.
Anxiety
In anxiety, values get crowded out by safety. The client's behavioral repertoire has narrowed to whatever reduces anxiety in the short run — avoidance, reassurance-seeking, checking, escape. Over time, this erases entire valued domains. Values clarification in anxious clients surfaces values that have been quietly amputated; the work is recovering ones that the safety system has hidden. Expect grief. See ACT for anxiety for how values work integrates with exposure-style behavior change.
Depression
In depression, values feel inert or absent. The client may sincerely report having "no values," or report values without any felt sense behind them. The standard ACT move is act first, feel later — committing to small values-consistent behaviors before motivation arrives. The pain-as-pointer exercise often lands best here, because aspirational values feel hollow but pain is real. See ACT for depression.
OCD
In OCD, compulsions can look like values. The client who compulsively checks may sincerely report valuing safety, responsibility, or protection of loved ones. A useful clinical question: if you weren't anxious, would you still choose this behavior? Compulsions fail this test. Values pass it. ACT for OCD typically reframes compulsions as moves away from values — they may feel like safety-protection, but they shrink the client's life.
Trauma
In trauma — particularly chronic, early, or relational — values may have been defined by survival. What matters has been what kept me safe. Values work with trauma survivors is slow and proceeds alongside stabilization. Sweet-spot work is often useful: even severely traumatized clients can usually locate one moment of genuine engagement. Pushing aspirational values too early is contraindicated and can reinforce dissociation.
Perfectionism
Achievement values dominate to the exclusion of other domains. The client may report a robust list — excellence, mastery, success — that is functionally one value with several names. The work is to recover suppressed domains: rest, play, connection, ordinariness. A domains card sort is diagnostic; the perfectionistic client rates one or two domains extremely high and others extremely low.
The Values-Action Loop
Once values are clarified, the work shifts to keeping them in motion. This is where values clarification meets committed action. The loop has a specific structure that distinguishes it from CBT-style goal-setting.
Step 1: Pick one value, one domain. Not the whole list. The most important and least aligned domain from the discrepancy audit is usually the starting place.
Step 2: Choose one small behavior that moves toward that value this week. The smallest move that still counts as a move. A ten-minute walk for health. A single text to a friend for connection. A fifteen-minute focused-work block for creating. Smallness is a feature: small behaviors get done.
Step 3: Notice obstacles without obeying them. I don't feel like it. This is pointless. I'll start tomorrow. The skill is to notice these as mental events — not commands — and act anyway. This is where cognitive defusion, psychological acceptance, present-moment awareness, and the observer self feed back into values work.
Step 4: Track and adjust. At the end of the week, ask not "did I succeed or fail?" but "did this move me toward what I said matters?" If yes, continue. If no, adjust — smaller, different time, address an obstacle. Failure is information, not verdict.
Step 5: Recommit. Every week, every month, the loop runs again. Values are never clarified once and used forever — they are clarified, lived, re-examined, and recommitted to.
This differs from CBT goal-setting in kind. CBT goals are typically symptom-reduction targets (reduce panic attacks by 50% in eight weeks). ACT values-action targets are quality-of-engagement targets (act more consistently with what matters, regardless of how I feel). The first ends when the goal is met. The second is a way of living.
When Values Clarification Stalls
Numbness and anhedonia. Some clients report that nothing feels worth doing. Pure aspirational values work fails here. The bootstrap is to work from behavior, not feeling: pick any behavior that historically belonged to a valued domain and do it without waiting for the feeling. The feeling, when it returns, follows the behavior.
Severe depression. The cognitive load of values clarification can be too high. Behavioral activation can bridge: schedule pleasant or mastery activities first, build the floor of engagement, and bring values work back online when there is energy for it. This is not abandoning ACT — it is sequencing it.
Fusion with pain. Some clients are so fused with their suffering that values feel like a betrayal of their pain. Here, radical acceptance-style work and the dialectic of I accept reality AND I move toward what matters is the bridge. Both, not either.
Trauma-driven dissociation. When the body has learned to leave the present moment in response to threat, values work that requires sustained presence can trigger dissociation. Slower pacing, somatic grounding, and shorter intervals are appropriate.
"I don't know what my values are." Rarely the literal truth — usually a fused thought that has stopped responding to evidence. Move from concept to experience. The sweet-spot, heroes, and pain-as-pointer exercises all sidestep the conceptual stall.
What the Evidence Says
Values clarification is one of the better-studied processes in ACT, though usually as part of full-package ACT rather than in isolation.
- Lundgren's Bullseye RCT. In a randomized trial of ACT for drug-refractory epilepsy in South Africa and India, Lundgren and colleagues found that ACT — using the Bullseye as a primary tool — produced significant reductions in seizure frequency and improved quality of life versus supportive therapy. The Bullseye remains one of the few values instruments with direct trial evidence.
- Values as mediator in depression trials. Mediation analyses of ACT for depression have found that increases in values-consistent action — measured by the Valuing Questionnaire and the Engaged Living Scale — partially mediate the relationship between treatment and symptom reduction. When ACT works for depression, values action is one of the mechanisms doing the work.
- Wilson's longitudinal data. Research by Kelly Wilson and colleagues on the Valued Living Questionnaire has shown that values consistency predicts wellbeing more robustly than values importance alone — confirming that what matters is how you act, not what you say.
- ACT for anxiety and OCD. Studies have found that values-driven exposure produces engagement and persistence that anxiety-reduction-framed exposure does not, particularly in clients who have failed previous CBT trials.
Frequently Asked Questions
Values are ongoing chosen directions; goals are discrete achievements. 'Being a loving parent' is a value — you can never finish it. 'Attending my child's recital tonight' is a goal — you can either do it or not. Values energize goals, and goals are how values get acted out, but they are not the same thing. Collapsing them is one of the most common mistakes in early ACT work.
This is extremely common and usually not the literal truth — it is a fused thought that has stopped responding to evidence. Move from concept to experience. Try the sweet-spot exercise (recall a specific moment when you felt engaged with your life), the heroes exercise (who do you admire and why?), or the pain-as-pointer exercise (where your hurt points is where your values live). All three sidestep the conceptual stall.
Values are chosen, not discovered, so they can be re-chosen as your life and self-understanding change. That said, deeply held values tend to be more stable than goals or preferences. The form values take may shift across life stages — what it means to be a 'caring partner' looks different at 25, 45, and 75 — but the underlying direction often remains. The point of recommitting in the values-action loop is precisely to keep values alive rather than treating them as a one-time decision.
They will, often. Valuing intensive work conflicts with valuing time with family. Valuing radical honesty conflicts with valuing protecting people's feelings. ACT does not try to resolve these conflicts in the abstract — it asks you to make context-sensitive choices in the moment, holding values as directions rather than rules. A skilled ACT therapist will help you tolerate the discomfort of choosing one value in a moment without disowning the other.
No. Moral values are about right and wrong; ACT values are about chosen direction. There is overlap — most people's chosen directions include behaving ethically — but the framework is different. ACT does not tell you what to value, and it is suspicious of values that have become rigid moral rules ('I value honesty, so I must always say what I think'). Values are held as directions, not commandments.
Initial clarification typically takes two to four sessions, though it is rarely 'finished' — values come back into focus throughout treatment. The values-action loop, once running, becomes the backbone of ongoing therapy.
The basic exercises — Bullseye, domains card sort, 80th birthday speech, choice-point tracking — can be done productively on your own, especially with a good ACT self-help book. What is harder to do alone is noticing where you are following 'should' or borrowed values. For mild-to-moderate concerns, self-guided values work plus journaling is reasonable; for trauma, severe depression, or significant fusion patterns, working with an ACT therapist is recommended.
Both include values work, but they frame it differently. In ACT, values are central and the whole model is organized around values-consistent action. In DBT, values surface mainly through 'wise mind' and through goal-setting in skills training, but they are not the explicit organizing concept. ACT also draws a sharper line between values and goals than DBT typically does.
Values-driven action is action you choose in service of an ongoing direction, regardless of whether you feel like it in the moment. 'Doing what you want' is responsive to current desire; values-driven action is responsive to chosen commitment. Values work specifically targets the gap — when you don't want to, and you act anyway because it matters.